Lee®, the iconic American denim brand, today announces the launch of the Lee x Marilyn Monroe™ Collection, a limited-edition capsule celebrating one of Hollywood’s most enduring icons. Created in honor of Marilyn Monroe’s 100th birthday and available to fans around the world, the collection reimagines some of her most recognizable looks.
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Lee® celebrates Marilyn Monroe’s 100th birthday with a global capsule reimagining the icon’s most famous looks. The collaboration highlights on and offscreen styles, including the Lee Storm Rider™ denim jacket famously photographed by Eve Arnold. Credit: Eve Arnold/Lee
The collection is inspired by images of Marilyn wearing Lee’s iconic Storm Rider™ jacket, photographed by Eve Arnold on the set of her final film. These famous photos have informed everything from the trims, labels, and graphics to the campaign creative and of course, a new version of that jacket.
“The photos of Marilyn in the Storm Rider jacket have inspired Lee for decades. Her natural beauty and strength shine through as does the timelessness of denim. Our goal for this collection and campaign was to capture the essence of Marilyn’s aesthetic and the styles she made famous through a modern Lee lens. It’s a reimagining, not a replication and it will excite our consumers and her fans around the world,” said Vivian Rivetti, Vice President of Global Design, Lee.
Like Marilyn, Lee has stood the test of time. The capsule honors a shared legacy rooted in authenticity, individuality, and timeless style, celebrating the confidence, glamour, and grit that defined Monroe and continues to inspire the Lee woman today.
“For a century, Marilyn Monroe’s influence has shaped film, fashion, and pop culture,” said Dana Carpenter, Executive Vice President of Entertainment, Authentic Brands Group, owner of the Marilyn Monroe estate. “The Lee x Marilyn Monroe collection thoughtfully celebrates her enduring style through iconic archival inspiration while introducing these timeless designs to a new generation of fans.”
In addition to the Storm Rider, the collection includes dresses, jeans, and tops. Size range is 24-34 for bottoms, XS-XL for other apparel. Premium fabrics, exclusive trims and palette, custom labels, signature lip embroidery and archival photography make the collection a wearable tribute to Marilyn’s lasting impact. Key pieces include:
The Storm Rider™ Jacket – The collection’s hero pays homage to the jacket worn by Marilyn in her final film, photographed by Eve Arnold. With the same fit and details of Lee’s iconic version, this limited edition features a blanket lining in an exclusive Marilyn Monroe palette, a custom Storm Rider label, and hidden red lip embroidery.
The Boyfriend Button-Down Shirt – This button-down classic gives a nod to Marilyn’s timeless look of a white shirt and jeans. The tonal lip embroidery on the cuff and a tonal dual-branded embroidery at the hip link it to the capsule.
The Coatigan – Inspired by a sweater Marilyn wore in her final photoshoot. Featuring exclusive trims, a knit tie belt and front pockets, its oversized silhouette feels laid-back, cozy chic, and feminine.
The Marilyn Jean – This retro-fit straight leg has a high-rise waist with back darts for shaping and an exclusive “The Marilyn” interior label and custom trim. It comes cuffed at the hem, like Marilyn wore, or uncuff for extra length. Sealed with a red lip embroidery on the inside waistband.
The Halter Dress – Inspired by one of Marilyn’s most famous movie scenes. The adjustable halter-style and back smocking offer a comfortable feminine fit. Cinched at the waist with a removable tie, equipped with side pockets, and a hidden tonal lip embroidery, it’s a fresh take on a dress as memorable as Marilyn.
Tees and Sweatshirts – From a red and white striped baby tee that harkens to one of Marilyn’s earliest photos, to modern loose fit tees and sweatshirts featuring the iconic Eve Arnold images, each piece offers effortless appreciation.
The Lee x Marilyn Monroe™ collection is available globally on Lee owned websites and retail locations across US, Mexico, Europe, Japan, Chile, Argentina, Paraguay and Ecuador. Also find pieces at Nordstrom.com, Amazon, and Walmart.com and select boutiques in the US, and select retailers in Europe. Pricing ranges from $47.99 to $187.99 USD. For more information, visit Lee.com/marilynmonroe.
About Lee
Lee®, a Kontoor Brands (NYSE: KTB) brand, is an iconic American brand that’s been designing to a higher standard for 135 years. From its foundation of iconic denim and workwear, Lee has built a global following with products sold in more than 100 countries and 900+ branded retail locations. The brand’s attention to trend-right and timeless styles and balance between denim and casual apparel appeals to male and female customers. Meanwhile, Lee’s integration in pop culture with global collaborations, expanded lifestyle offerings and ‘Built Like Lee’ platform is attracting a new generation of fans worldwide. For more information, visit www.lee.com.
About Marilyn Monroe
Marilyn Monroe is one of the most influential pop culture icons of all time. A true trailblazer, Monroe forged her own path, embracing her individuality and pursuing her passions in an era when paths for women were few. She appeared in 29 films over the course of her career, became a Golden Globe winner for Some Like It Hot, and continued to set a new standard for women in film. As part of her quest for control, she launched her own production company, Marilyn Monroe Productions, affording her control over her image, while pushing back on the Hollywood system to ensure her voice and others were heard. Her pioneering spirit, independence and confidence, along with her incomparable star power, continue to inspire modern generations and transcend cultures and backgrounds. Partnerships with both luxury and mass-consumer brands, in addition to an extensive merchandising program, reinforce her status as a global icon.
For more information and exclusive updates, follow @marilynmonroe on Instagram, TikTok, Facebook, and X.
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