Core Factors Type Dynamics gives MBTI practitioners an assessment that introduces the 16 personality types through Jung’s eight cognitive processes.
TEMECULA, CA, UNITED STATES, August 14, 2026 /EINPresswire.com/ — Core Factors has released Type Dynamics, an assessment that delivers the four-letter type code and the person’s pattern of Jung’s eight cognitive processes. It was developed by Mark Majors, Ph.D., a counseling psychologist who worked on the Form M revision of the MBTI® and served as Director of Research at the Center for Applications of Psychological Type. Type Dynamics is built for coaches, consultants, and talent professionals who introduce the 16 personality types in leadership and team development work, and who want to teach the model at the level Jung described.
Developing leaders is a long-standing organizational priority. What has changed is the job those leaders are being developed for. Organizations that spent recent years asking leaders to hold things steady are now asking them to lead through conditions their training did not prepare them for, with teams that have to solve problems no one has solved before.
McLean & Company’s HR Trends Report 2026, based on 1,626 human resources and leadership respondents surveyed in the autumn of 2025, places developing leaders first among organizational priorities for the year and enabling innovation second, up from tenth place the year before. Controlling labor costs finished last on the same list.
Innovation does not arrive from a strategy document. It arrives when a leader can bring a team to a decision while its members see the same situation differently. Before it is a strategy problem, it is a problem of perception and judgment, and of whether people can keep working with a colleague whose thinking they do not recognize.
Psychological type has been the working answer to that problem for more than fifty years. It gives a team accurate language for how people differ in what they notice and how they evaluate it, and no type is better than another. What practitioners increasingly need is that language at greater depth, and that depth is the eight cognitive processes Jung described, which the four-letter code summarizes.
Type Dynamics puts the processes in the participant materials. The report is structured as a workbook. It introduces the four perception processes, then the four judgment processes, then presents the participant’s four-letter code and the cognitive process pattern for that person, closing with all sixteen patterns for comparison. Participants learn the framework first, then see their own results in its terms.
The cognitive process results go to the practitioner on a separate report. The scores show which processes a person uses most readily. They are not a measure of ability, and they need a trained practitioner to interpret them. Keeping them on the practitioner report protects that interpretation and gives the practitioner material for the sessions that follow the debrief. A client’s cognitive process results can also differ from what their type code would predict. That difference is common and reflects how the person has developed. It is not a sign that the type is incorrect.
“Psychological type has been in use for more than fifty years because it gives people a universal language for understanding individual differences,” said Kris Kiler, President of Core Factors. “We built Type Dynamics so that participants can understand the dynamic system of psychological type and be able to apply the original Jungian model to issues of communication, problem solving, decision making, and more. This interpersonal competence is what sets high-performing leaders apart from others.”
Type Dynamics measures the same sixteen types across the same four dichotomies, so existing training, frameworks, and interpretations apply directly. The difference is that the report explains the eight cognitive processes itself, rather than leaving the practitioner to build and deliver that explanation from their own material.
That holds across delivery formats. In coaching, the cognitive process pattern gives a client and coach something to work on after the type conversation is finished. In workshops, the report can be worked through in the room and taken away afterward. In team development, two colleagues with the same four-letter code can still work very differently, and the cognitive process results show where.
Results reach participants through the Core Factors Participant Hub, where the material stays available between sessions, participants can read full descriptions of all sixteen types in addition to their own, and practitioners can enable Evidentra®, the Core Factors AI Coach Assistant, for clients who want support applying their results. The practitioner controls when results are released and which features are available.
Practitioners who introduce psychological type in coaching engagements, leadership programs, or team development work can apply for a free Core Factors Pro Account or request a demonstration at corefactors.com. Approval includes onboarding with a Core Factors account manager and the coursework required to administer the type assessments.
Practitioners running Type Dynamics can also put The 16 Personality Types: Profiles for Self-Discovery in participants’ hands. Written by Cindy Paris, an MBTI Master Practitioner and certified professional coach, with Kris Kiler, it presents each of the sixteen types through the cognitive processes, pairs each profile with guided reflection, and closes by connecting what the reader found to the four areas where people skills develop. It is grounded in Jung’s theory of psychological type and shaped by decades of combined experience in teaching, coaching, and developing teams and leaders.
Angelo Spoto, author of Jung’s Typology in Perspective, writes of the booklet, “This carefully worded text reflects years of experience working with typology on the front lines, converted into well-earned insight. The authors display an understanding of Jung’s original concerns about the misunderstandings and misapplications of his typology that have played out with the commercialization of the MBTI®. The profiles are smartly nuanced, deeply provocative, and singularly helpful to anyone wanting to keep the spirit of Jung alive.”
Jerry Gilpin, President of the British Association for Psychological Type, describes it as a clear introduction to the sixteen-type model developed from Jung’s writings, with profiles of each type written with warmth and nuance, and reports that it brought him new insights after years of working with type.
The 16 Personality Types: Profiles for Self-Discovery is available now through Amazon, with other Amazon marketplaces priced in local currency. Readers working on their own need no assessment, facilitator, or program to use it.
About Core Factors
Core Factors is a people-development platform for practitioners. Executive coaches, OD consultants, L&D professionals, HR professionals, and career practitioners use Core Factors to administer assessments, deliver results, reinforce development between sessions, and document outcomes through participant feedback and reporting.
The assessment portfolio spans four families. Type Discovery, Type Elements, and Type Dynamics support psychological type work across decision-making, learning, leadership, and interpersonal effectiveness. EQ Accelerator shows a person which emotional intelligence skills to develop first and guides that development. Social Dynamics addresses interaction styles and their applications across communication, collaboration, influence, and conflict. Career Path and Career Signals support career alignment through occupational fit mapping and values-based career planning.
Every assessment is supported by the Participant Hub, where participants access their results, reflect and set goals in My Journal, and, where enabled by the practitioner, receive developmental guidance from Evidentra®, the Core Factors AI Coach Assistant. Core Factors is built on a commitment to psychometric integrity, ethical application, and practical results that serve both the practitioner and the people they develop.
MBTI is a registered trademark of The Myers-Briggs Company. Core Factors is not affiliated with or endorsed by The Myers-Briggs Company.
Kris Kiler
Core Factors
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